Corporate & Enterprise

Alpha Controls & Instrumentation | Full-Service Brand Production

Ongoing production partner for one of Canada's leading calibration and instrumentation companies. Rebrand launch videos, website media, company photography, and recurring content series. Most of the media on their website is ours.

Client: Alpha Controls & Instrumentation, Ontario
Objective: Support a company rebrand and website relaunch with consistent video and photography
Role: Creative Direction, Video Production, Photography
Relationship: Ongoing (2024 - Present)
Outcome: Built a consistent media layer across rebrand, website relaunch, and ongoing brand communications

Website Launch Video

Produced for the 2026 website relaunch of alphacontrols.com.

Rebrand Launch

Teaser and launch video for Alpha Controls' brand transformation.

Brand's Brands Series

Ongoing content series featuring Alpha Controls' team and partners.

Live on alphacontrols.com

Most of the media across their website is our production.

Company Photography

Team portraits, lab environments, equipment, and technicians at work.

Calibration bench with pressure calibrator, blue digital gauge, and monitoring software Technician calibrating with Fluke process calibrator at workstation Setra pressure transducer and DH Instruments PFC3 controller stack Full calibration lab with team of technicians at workstations Alpha Controls leadership in the calibration lab Alpha Controls full team outside headquarters

Case Study

The Relationship

Alpha Controls has been a Canadian leader in precision measurement, calibration, and compliance solutions for over 45 years. Serving industries from pharmaceuticals to aerospace, HVAC to food and beverage. We became their production partner to support a rebrand, a website relaunch, and an ongoing content program.

This is not a one-off project. It's a sustained production relationship covering video, photography, and content across every phase of their brand evolution: from teaser campaigns to full website media to recurring series content.

Scope of Work

Rebrand Launch

  • Teaser "coming soon" video
  • Full brand launch video
  • Horizontal + vertical cuts

Website Relaunch (2026)

  • Homepage hero video
  • Page header videos (calibration, validation, repair)
  • Teaser + launch videos (H + V)

Company Photography

  • Full team group photo
  • Individual portraits
  • Lab and equipment documentation
  • Technicians at work (environmental)

Ongoing Content Series

  • Recurring brand videos
  • Social media content
  • Product and service highlights

Why It Works

Having one production partner who understands the brand, the people, and the technical environment means every piece of content is consistent. No re-onboarding, no brand drift. The team knows us, we know the facility, and every shoot builds on the last.

Sony FX3 Sony A7 Series Adobe Premiere Pro Lightroom Gimbal