Big City Realty Property Management needed a content library that could run as a paid acquisition system. We scripted, produced, and edited 20 short-form videos targeting specific landlord objections and pain points, each with a unique CTA built into the creative.
3 of 20 videos from the content library. Each targets a specific landlord objection with a clear call to action.
BCRPM needed more than social content. They needed a system that could run as paid ads, each video designed to attract a specific type of landlord and drive them to DM a keyword. Not organic posting. A lead generation machine built on short-form video.
Every video was scripted from a specific landlord objection or pain point. "I live nearby, I don't need a PM." "I only have 1-3 doors." "When rent is late." Each script includes on-screen text beats, shot lists, and editing notes. Every video ends with a unique CTA: DM keywords, link clicks, or lead magnets depending on the topic.
Mapped 20 landlord objections and pain points. Each video targets one specific topic with a tailored CTA: DM keywords for direct leads, link clicks for landing pages, or lead magnets for nurture sequences.
Tight A-roll scripts (20-45 seconds) designed for two speakers. One-take friendly with kinetic caption beats built into the writing. On-screen text cues written into every script.
Talking head format with two speakers (Adnan and Vy). Consistent set, consistent look. Fast jump cuts, highlight words in gold, minimal cutaways. Visual identity locked across all 20 videos.
Every video built for ad distribution. Each paired with targeting parameters and a unique CTA. The content library functions as a full-funnel acquisition system, not just social posts.